Branding Your Name on Google
What Does It Mean to Brand Your Name?
If you are attempting to build a business utilizing the power of search engines like Google, you should become aware that branding your name, as well as branding your business, is the most important thing that you can accomplish. People want to get a feel for what you do, and who you are. In other words, the branding process is extrememly important in today's fast paced technological world. Its a fact that most people are so busy trying to make money from their home business, that they miss entirely the most important piece of the puzzle, called branding.
Branding your business is just as important. Much too often, people believe that building over exaggerated lead capture pages that talk about how much money you can make with their new super widget online business, is the true way to reach the keys to the kingdom in the home business arena. This is simply not the case. Any website should be clearly laid out, and speak to your Google reader, exactly what it is that you are selling, and what you stand for. That way, if they want to Google your name, you will be right there in many positions. This allows the reader to learn more about you and your business.
Let me give you a prime example of what I am talking about in this branding process. Type in Butch Hamilton in a Google search box. You will see that I have branded my name, and exactly what I do. Many ask me the question, so which link are you? When I tell them that I have the first 100 pages of so of my name, then they begin to understand the process of branding better.
So, how long does the branding process take? Anything that you do on Google requires time, effort, patience, determination and writing keyword specific information on a regular basis. No matter what the others say, branding your name will require expertise and knowledge. This is exactly what you pay for when you hire me to become your SEO consultant.
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