Organic Search Positions VS Google Pay Per Clicks
There is always an online battle in full swing for top positions on the Internet. Some will say that obtaining top positions on Google, or using search engine optimization techniques, is the only true way to build an Internet business. For those with money to spend, they utilize the power of buying Google pay per clicks, and letting the information go where it will.
Organic Search Positions
Organic search results are listings in search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
The Google, Yahoo!, and Live search engines combine advertising and search results on their search results pages. In each case, the adverts are designed to look like the search results, except for minor visual distinctions such as their background colour and/or placement on the page. Further, the appearance of the adverts on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.
Because so few ordinary users (38% according to Pew) realised that many of the highest placed 'results' on search engine results pages were actually adverts, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact 'results', the qualifier 'organic' was invented to distinguish the real search results from the adverts. Because the distinction is important (and the word 'organic' has many useful metaphorical uses) the term is now in widespread use within the search engine optimisation and web marketing industry.
Google claims that their users click (organic) search results more often than adverts, which has led them to rebutt the research cited above. The same report (and others going back to 1997) by Pew shows that users avoid clicking 'results' that they know to be adverts.
Achieving high organic search listings is a primary strategy of search engine optimization. Of course, this would be my choice, as search engine optimization services are what I provide to qualified business professionals.
Google Pay Per Clicks
Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
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